Testimonials - Holmes & Cook - award winning experts in evaluating marketing effectiveness
Head of Continuous Insights,
This enables them to ensure that their models and output are highly relevant, commercially orientated and focussed on decision making rather than just a deck of charts. Output is engaging, clear and easy to digest.
Louise and the team are very personable, approachable and flexible and go out of their way to find answers to follow up questions.
The modelling and testing process is very transparent and the team will take time to discuss any potential pitfalls and are open and honest about capabilities and limitations."
Head of Broadcast Sales,
Using actual data, covering thousands of campaigns across many sectors and using a disciplined approach from the research agency, all contributed to the credibility of the project.
Key findings like this and the headlines from the RAB data should continue to drive insightful research across the industry, so that we are able to fully understand the ever-changing media landscape."
Head of Marketing and Insight,
The Home Office
"Holmes & Cook are very good at explaining complex modelling techniques in a way marketing managers understand."
"Holmes & Cook were excellent at coming up with solutions which delivered models that stood up to the scrutiny from Government statisticians as well as the IPA judges."
Holmes & Cook have worked side by side with us throughout the planning process, ensuring we ask the right questions at briefing, and that the answers are carried through into planning. Their understanding of the needs of the client and the consumer , rather than just the data, sets them apart. It is a genuine pleasure to work with H&C. They take a collaborative approach, make the effort to understand the problem and the way the output will be used. Ultimately, this makes them excellent partners, but more importantly, makes their output useful - their planning tools and insights are some of the most valuable assets we have."